Why is the focus on the last mile so damaging to content operations?

What happens inside the content world seems to be opaque and mysterious. Operating models for content are mostly stuck in the 1980s, taking word processing and spreadsheets as far as possible, but woefully inadequate for a world where content goes far beyond “documents”. Content is expected to be componentised, re-used, adapted, reconfigured and repackaged, and […] The post Why is the focus on the last mile so damaging to content operations? appeared first on Technically Write It.