What does it all mean?! Foundations of an enterprise content strategy

In the wide world of content, we’ve got a lot of terms. Some may be new to you, and others have contested definitions, which makes clear communication—typically our bread and butter—a challenge. If you’re exploring efficiency in your organization’s content processes, this post clarifies the foundational concepts of an enterprise content strategy. Content strategy Content strategy is the roadmap that defines your content goals and outlines the processes your organization must take to achieve them. It guides your team in making best-fit decisions on everything from tools to tasks, and it should always be the foundation of your content operations.