Background
Now Publishers is a globally recognized academic press, known for its exceptional peer-reviewed publications across business, economics, computer science, and engineering. With a strong reputation among readers, authors, editors, and librarians, Now Publishers is a trusted source for high-quality academic content.
Academic libraries base content purchases on usage statistics, so it's essential for publishers to be easily found on major discovery platforms and through prominent abstracting and indexing (A&I) services. Now Publishers needed a targeted strategy to enhance the discoverability of its content, aiming to drive more library subscriptions to its journals.
In a crowded publishing landscape, smaller publishers can struggle to capture the attention of A&I databases.