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Image created by Dall-E.If I'm honest, I'm a bit bored by the highlight posts, best of, and look backs for 2023 scattered across the internet. For me, the successes of the year are not the most interesting; it's the failures. I believe that public engagement should be one of the pillars of academic life: research, teaching, service, and public engagement. And perhaps, soon it will be, given the changes the creator economy is bringing to this world.