Persistent vs Transitory Content: The Two Types of Output Content

Every day, I am asked about Generative AI (GenAI) and structured content. People want to know if their painstaking efforts to structure their content are all for naught now that AI seems to have arrived on the scene. And for folks who have not yet moved to structure, they want to know if they can simply skip that step and have AI take care of everything. If you follow my blog and newsletters, you already know that while you can skip structuring your content, I don’t think you should. Your GenAI output is going to be only as good as